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	<title>Cathy Fletcher &#187; personal brand</title>
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	<link>http://www.cathyfletcher.com</link>
	<description>blog in relation to you and online marketing, exploring your passion</description>
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		<title>The Brand That Nobody Bought</title>
		<link>http://www.cathyfletcher.com/the-brand-that-nobody-bought/</link>
		<comments>http://www.cathyfletcher.com/the-brand-that-nobody-bought/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 19:26:43 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[personal brand]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=495</guid>
		<description><![CDATA[It's enough to make a grown man cry in his whiskey and corn flakes.

This is good, old-fashioned encouragement to stick with it. No use comparing yourself...those success brands are rolling in momentum.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2010/10/Branding-Iron.jpg"><img class="alignleft size-thumbnail wp-image-496" title="Branding Iron" src="http://www.cathyfletcher.com/wp-content/uploads/2010/10/Branding-Iron-e1287773168819-150x150.jpg" alt="Cowboy with a branding iron" width="150" height="150" /></a>Yeah well, be branded or be a brand.</p>
<p>Kids, I&#8217;ve got something to say.</p>
<p>It ain&#8217;t gonna be easy. No sirree Bob.</p>
<p>Have a bit of patience with yourself.</p>
<p>Just because no one wants what you have, or rather what you <em>are</em>, doesn&#8217;t mean diddly.</p>
<p>I&#8217;m going to point out the obvious: even in nature <em>plants take time</em> to grow.</p>
<p>Listen to me: it&#8217;s at the point of doubt where the sharks come in and sell you on their help prematurely.</p>
<p>And this is nothing more or less than a post to say: stick with it longer. We&#8217;re not babies here&#8230;we&#8217;re entirely growed up grown ups.</p>
<p>Some of us are planting a seed that&#8217;s never been planted before. Kind of like a Jack-n-the-Beanstock &#8220;surprise&#8221;-changes-everyone&#8217;s-life-forever-stick &#8216;n mud-types-would-rather-you-didn&#8217;t-kind-of-magic bean.</p>
<p>Are you insane?! Can&#8217;t you be somebody else?</p>
<p>Just a reminder that you can&#8217;t. Be somebody else. Who the heck would be <em>you</em>?</p>
<p>If I had a stand-in, why, I&#8217;d be in <em>Japan</em> where you can actually get <em>an actor</em> to be <span style="text-decoration: underline;">you</span> at your own birthday party. They&#8217;re called <em>substitutes</em>.</p>
<p>What I want to know is: if <em>everyone</em> is a substitute, then who&#8217;s enjoying my party?</p>
<p>It&#8217;s enough to make a grown man cry in his whiskey and corn flakes.</p>
<p>This is <strong>good</strong>, old-fashioned encouragement to stick with it. No use <em>comparing</em> yourself&#8230;those success brands are rolling in <em>momentum</em>.</p>
<p>Feel better now?</p>
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		<title>One Man Band Marketing</title>
		<link>http://www.cathyfletcher.com/one-man-band-marketing/</link>
		<comments>http://www.cathyfletcher.com/one-man-band-marketing/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 02:52:52 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[successful]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=208</guid>
		<description><![CDATA[But you’ve got to make it personality rich. Focus on the 2 highest payoffs. Ask yourself a question: are you constantly checking your out-of-the-way traplines or are you setting up where the rabbits are running?]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2010/01/One-Man-Band-Marketer.jpg"><img class="alignleft size-thumbnail wp-image-209" title="One Man Band Marketer" src="http://www.cathyfletcher.com/wp-content/uploads/2010/01/One-Man-Band-Marketer-150x150.jpg" alt="" width="150" height="150" /></a>One Man Band Marketing is a bad idea.</p>
<p>Mark Hoverson, successful entrepreneur, talks about making money using automation, synchronicity, direct marketing.</p>
<p><strong>Low paying activities:</strong> email, surfing, telephone</p>
<p><strong>High paying activities:</strong> 1) building your personal brand 2) teaching your team to thrive</p>
<p>Probably not a good idea to do everything yourself. If you&#8217;re new to internet marketing (who isn&#8217;t? Tools that were not there 5 years ago <em>are here now</em>, free or cheap) and if you don&#8217;t have a mentor you haven&#8217;t got a clue.</p>
<p>I&#8217;ll attest to that.</p>
<p>But you&#8217;ve got to make it personality rich.</p>
<p>Focus on the 2 highest payoffs.</p>
<p>Ask yourself a question: are you constantly checking your out-of-the-way traplines or are you setting up where the rabbits are running?</p>
<p>Or looked at another way&#8230;you can be a megalomaniac or delegate the work.</p>
<p>Would-be successful entrepreneur: <strong>outsource</strong> and <strong>leverage</strong>. Look to your sphere of influence, and see who would like to work for you&#8230;and even like to be mentored a bit because you&#8217;re just ahead of them.</p>
<p>The more you can direct other people the more money you&#8217;ll make.</p>
<p><strong>Motivation</strong> is great, but <strong>meaning</strong> is what will get you through the barrier.</p>
<p><em>To recap:</em> start the morning making a video (which is your seed) and then get it out to Traffic Geyser and Tube Mogel and YouTube. So says Mark who is ever so sharp and successful.</p>
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