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	<title>Cathy Fletcher &#187; Musketeer Marketer</title>
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	<description>blog in relation to you and online marketing, exploring your passion</description>
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		<title>Musketeer Marketer</title>
		<link>http://www.cathyfletcher.com/musketeer-marketer/</link>
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		<pubDate>Wed, 30 Dec 2009 03:02:06 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[modeling]]></category>
		<category><![CDATA[Musketeer Marketer]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[transparency]]></category>

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		<description><![CDATA[Musketeer Marketer, like the fourth Musketeer: D'Artanyan was fiercely proud of his heritage, ready to defend the honour of his father's name, and duty-bound to the king.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2009/12/Musketeer-Marketer.jpg"><img class="alignleft size-full wp-image-174" title="Musketeer Marketer" src="http://www.cathyfletcher.com/wp-content/uploads/2009/12/Musketeer-Marketer.jpg" alt="" width="215" height="172" /></a> Musketeer Marketer, like the fourth Musketeer: D&#8217;Artanyan was fiercely proud of his heritage, ready to defend the honour of his father&#8217;s name, and duty-bound to the king.</p>
<p>Are we not all standing for something?</p>
<p>Thinking a little on the brow-beating marketing style, which apparently works. But each and every conquest has a cost.</p>
<p>However love is something else again.</p>
<p>The high road: transparency, relevance, modeling.</p>
<p>Character is what we take from our father, and if our earthly father failed us, no worries&#8230;once through the door we take up the character of our Father on high.</p>
<p>A more excellent way.</p>
<p>So business and marketing doesn&#8217;t have to be without honour, nor without a bit of wit. And should the witless show up then a bit of sport before a <em>touché.</em></p>
<p>Take time to uncover your passion, and even kiss hands of fair ones.</p>
<p>Remember: the King is watching and his eyes see. A wiser, more generous Father I have never met.</p>
<p>This year choose a coach wisely, that is my advice to myself.</p>
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