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	<title>Cathy Fletcher &#187; Business</title>
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	<link>http://www.cathyfletcher.com</link>
	<description>blog in relation to you and online marketing, exploring your passion</description>
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		<title>Not Talking</title>
		<link>http://www.cathyfletcher.com/not-talking/</link>
		<comments>http://www.cathyfletcher.com/not-talking/#comments</comments>
		<pubDate>Thu, 05 May 2011 00:01:25 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[paid]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[talking]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=552</guid>
		<description><![CDATA[Random thought: are you being paid to talk at work? Not talking to a growing number of people outside work in odd inverse ratio? Currently not talking to the owner of a call center, potential business venture...that didn't work out. Turns out he wanted more than my voice!]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2011/05/empty-thought-bubble.png"><img class="alignleft size-thumbnail wp-image-553" title="empty thought bubble" src="http://www.cathyfletcher.com/wp-content/uploads/2011/05/empty-thought-bubble-150x150.png" alt="pink bubble thought" width="150" height="150" /></a>Which doesn&#8217;t mean you&#8217;re listening. Hearing what you say is a high-level skill and I use it at work but this blog has no comments because I haven&#8217;t learned how to say &#8220;no&#8221; to spam.</p>
<p><em>Turn it on soon</em> to see if anybody is out there.</p>
<p>There are lots of people out there, of course, but until you stop confusing Google bots and find your passion, fix your funnel, and write your ebook&#8230;well, you get the idea. Broadcasting your thoughts is a way to start with social media, and cheaper than finding out you have nothing to say with paid ads.</p>
<p>Watch for new avenues to connect to a partner. Find out what fits you.</p>
<p>My friend is taking an early retirement soon and together we have a wealth of &#8220;pet life&#8221; stories and practical know-how. This I say to you because stepping stones are not where you end up&#8230;did you know that big-time marketers found their start in the wonderful world of pets? The market is so large that it can take more products&#8230;people need help!</p>
<p>Random thought: are you being paid to talk at work? <em>Not talking</em> to a growing number of people <em>outside work</em> in odd inverse ratio? Currently <strong>not</strong> talking to the owner of a call center, potential business venture&#8230;<em>that</em> didn&#8217;t work out. Turns out he wanted more than my voice!</p>
<p>Keep looking, keep listening. Who are you <em>not</em> talking to?</p>
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		<title>Down For The Count</title>
		<link>http://www.cathyfletcher.com/down-for-the-count/</link>
		<comments>http://www.cathyfletcher.com/down-for-the-count/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 19:56:05 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[funnel]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[trainer]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=523</guid>
		<description><![CDATA[In real life a "sucker punch" can get you down for the count. That's when you lay there flat on the mat looking up and seeing stars and wait for the count to end.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2011/01/stop-watch.jpg"><img class="alignleft size-thumbnail wp-image-524" title="stop watch" src="http://www.cathyfletcher.com/wp-content/uploads/2011/01/stop-watch-150x150.jpg" alt="timer" width="150" height="150" /></a>Down so long I don&#8217;t know which way is up (and I see stars).</p>
<p>Back when I was training in kick boxing we trained for one-and-a-half hours, three times a week and, we didn&#8217;t know it, but we were an experimental class. The trainers decided to put us through our paces and make it equal to military boot camp.</p>
<p>So by the end of a year we were throwing powerful punches and kicks, our balance had improved <em>so much</em>, and we were jumping like we had springs.</p>
<p>Remember Kill Bill? We could break your nose if you were even six inches close. Anyway, the trainers didn&#8217;t nail us alive into coffins and bury us in the ground to get out or die. In the end we just just kicked and broke a piece of wood.</p>
<p>We weren&#8217;t even allowed to spar yet, but our bodies &#8220;knew&#8221;. We built nerve pathways that weren&#8217;t there before&#8230;our tops and bottoms, right and left sides were &#8220;talking to each other&#8221;.</p>
<p>In real life a &#8220;sucker punch&#8221; can get you down for the count. That&#8217;s when you lay there flat on the mat looking up and seeing stars and wait for the count to end.</p>
<p>You can&#8217;t outsource everything <em>in the beginning</em> in online marketing.</p>
<p>And you can&#8217;t send someone else to go a round in the ring. But you need to condition yourself before a match is made. With the &#8220;words&#8221;, with dealing with people, with the world of sales.</p>
<p>Who has the funnel?</p>
<p>In business, he who has the funnel and a self-created product <em>wins</em>.</p>
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		<title>Capital Crime of Marketing</title>
		<link>http://www.cathyfletcher.com/capital-crime-of-marketing/</link>
		<comments>http://www.cathyfletcher.com/capital-crime-of-marketing/#comments</comments>
		<pubDate>Sun, 14 Nov 2010 20:05:40 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[capital]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=515</guid>
		<description><![CDATA[Have you committed the capital crime of marketing, which is running out of money to support your addiction to finding a way to making money online?]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2010/11/Capital-Crime.jpg"><img class="alignleft size-thumbnail wp-image-516" title="Capital Crime" src="http://www.cathyfletcher.com/wp-content/uploads/2010/11/Capital-Crime-150x150.jpg" alt="emergency" width="150" height="150" /></a>Have you committed the capital crime of marketing, which is running out of money to support your desire to finding a way to making money online?</p>
<p>I&#8217;ve been taught by the best, and they warned me about this. You&#8217;ve failed <em>if </em>you give up, but <em>only</em> if you give up your little business idea that you&#8217;d like to be a big success.</p>
<p>Trouble is, there&#8217;s the free way or the high way. Maybe an intelligent combination is best. Back when I had more time I fooled around and fell in love with this whole amazing online world that I stumbled into.</p>
<p>One way costs money and time, but I see my friends taking course after course&#8230;and as my contact Ciaran Doyle points out: you just need to implement what little you know and take it from there.</p>
<p>An ounce of &#8220;doing it&#8221; is better than a pound of learning how.</p>
<p>Free costs less in money, but I&#8217;m thinking it takes time anyway, even if you take an expensive course. There&#8217;s the overwhelm, ya know? Some never get pass the overload.</p>
<p>Now, back in the real world of paying your rent&#8230;your capital crime lands you right back in <em>working</em> for the man and being in chains again.</p>
<p>Plot your escape. At least now the money is rolling in to take care of the basics and you&#8217;ve found out what&#8217;s free and what&#8217;s not. Give yourself a break. It hasn&#8217;t even been 3 years yet, and in<em> real</em> bricks &#8216;n mortar business in the <em>real</em> world it takes failure that will be turned into blinding success!</p>
<p>Damn it. Publishing is the only way to go. I&#8217;m going to put it into an ebook for real. I<em> love</em> free. That is my passion.</p>
<p>Convert capital crime into capital&#8230;that&#8217;s it, that&#8217;s all.</p>
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		<title>A Marriage of Minds</title>
		<link>http://www.cathyfletcher.com/a-marriage-of-minds/</link>
		<comments>http://www.cathyfletcher.com/a-marriage-of-minds/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 05:02:53 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marriage]]></category>
		<category><![CDATA[mind]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[potential]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=444</guid>
		<description><![CDATA[Legal partnerships are scary. It's like, if Groucho Marx shows up in your mind and says: "I've had a perfectly wonderful time. But this wasn't it."]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2010/07/Moroccan-Bride.jpg"><img class="alignleft size-thumbnail wp-image-447" title="Moroccan Bride" src="http://www.cathyfletcher.com/wp-content/uploads/2010/07/Moroccan-Bride-150x150.jpg" alt="Moroccan marriage" width="150" height="150" /></a>Legal partnerships are scary. The idea of it.</p>
<p>It&#8217;s like Groucho Marx shows up in your mind and says:</p>
<p>&#8220;I&#8217;ve had a perfectly wonderful time. But this wasn&#8217;t it.&#8221;</p>
<p>And mindset keeps us solo. Or not.</p>
<p>Even though we might end up alone on a hill, in a shack with a cat. Or even worse, next to a bad neighbour.</p>
<p>Which is why there are times of trial. Trouble is, trials are half hearted.</p>
<p>Well now, it will always be a mystery then.</p>
<p>On the other hand you can find out as much as you can about yourself, dive into a new realm armed with the basics about the new culture. Ask as many questions about potential partners as they ask about you. Names. Family. Friends. And ask about those you met next time you meet.</p>
<p>Helps if you love people and desire a change but it <em>is</em> a legal matter.</p>
<p>It&#8217;s what grownups do.</p>
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		<title>Get Buzz on Your Phone</title>
		<link>http://www.cathyfletcher.com/get-buzz-on-your-phone/</link>
		<comments>http://www.cathyfletcher.com/get-buzz-on-your-phone/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 23:20:15 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=243</guid>
		<description><![CDATA[Looking at the way Google Buzz playing out on my gmail, pretty good so far...following Michel Fortin and Weird China...interesting. The social interaction will be ranked by Google]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2010/02/Get-Buzz-on-you-phone.jpg"><img class="alignleft size-thumbnail wp-image-242" title="Get Buzz on you phone" src="http://www.cathyfletcher.com/wp-content/uploads/2010/02/Get-Buzz-on-you-phone-150x150.jpg" alt="" width="150" height="150" /></a><a title="Get Buzz on your phone" href="http://www.google.com/buzz" target="_blank">Get Buzz on your phone</a></p>
<p>Notes from the live chat with Bill McIntosh (Feb 9).</p>
<p>The web will be local, social, mobile. If you have followers Google will dish up <em>your</em> stuff first.</p>
<p>Google paying close attention to social media communications.</p>
<p>Google Social Search &#8220;&#8230; is a feature designed to help you discover relevant publicly-accessible content from your social circle, a set of online friends and contacts.&#8221;</p>
<p>Google and NSA in a partnership because of security breaches from China.</p>
<p>Google Local Business Center <a href="http://www.google.com/local/add/analyticsSplashPage?gl=US&amp;hl=en-US" target="_blank">click here </a></p>
<p>Google Analytics gives you code to track stats on your webpage.</p>
<p>Google Profile to be your dashboard.</p>
<p>Google Buzz is in anwer to 4 sq. for iPhone.</p>
<p>Looking at the way Google Buzz playing out on my gmail, pretty good so far&#8230;following Michel Fortin and Weird China&#8230;interesting.</p>
<p>The social interaction will be ranked by Google</p>
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		<title>7 Reasons Why Your Name is Your Brand</title>
		<link>http://www.cathyfletcher.com/7-reasons-why-your-name-is-your-brand/</link>
		<comments>http://www.cathyfletcher.com/7-reasons-why-your-name-is-your-brand/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 15:42:50 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[worth]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=257</guid>
		<description><![CDATA[If you are on a break from the corporate world or looking to escape9to5 think about branding to your name. Probably Google, Twitter, YouTube and Facebook are not going away any time soon. You start there.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2010/02/Your-Name-Brand1.jpg"><img class="alignnone size-thumbnail wp-image-259" title="Happy Girl on computer" src="http://www.cathyfletcher.com/wp-content/uploads/2010/02/Your-Name-Brand1-150x150.jpg" alt="" width="150" height="150" /></a></p>
<ol>
<li>However secure you feel in your job, feelings are not facts</li>
<li>Your name remains and may be built on, job or no</li>
<li>People do business with people, not corporations</li>
<li>Foundation in marketing is in relationships</li>
<li>There is honour that may be brought or restored in your name</li>
<li>The corporation will not pay you what your name is worth</li>
<li>Untold riches, both spiritual and material, lie in the potential of your name</li>
</ol>
<p>If you are on a break from the corporate world or looking to <a href="http://ezinearticles.com/?Professionals-Transitioning-to-Self-Business&amp;id=3342992" target="_blank">escape9to5</a> think about branding to your name. Probably Google, Twitter, YouTube and Facebook are not going away any time soon. You start there.</p>
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		<title>Cognac Croizet S.A. France</title>
		<link>http://www.cathyfletcher.com/cognac-croizet-s-a-france/</link>
		<comments>http://www.cathyfletcher.com/cognac-croizet-s-a-france/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 02:06:11 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[cognac]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=81</guid>
		<description><![CDATA[This company is doing a great Twitter campaign (funny, about Dorlan at the Beach)...I love good advertising. And this video is good...educational.]]></description>
			<content:encoded><![CDATA[<p>This company is doing a great Twitter campaign (funny, about Dorlan at the Beach)&#8230;I love yummy advertising. And this video is good&#8230;educational. Goes well with salmon eggs, caviar, goat&#8217;s cheese, chocolate, walnuts.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/wUp8wnOcMT0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/wUp8wnOcMT0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>escape9to5</title>
		<link>http://www.cathyfletcher.com/escape9to5/</link>
		<comments>http://www.cathyfletcher.com/escape9to5/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 18:43:04 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[joint venture]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=75</guid>
		<description><![CDATA[On my journey to escape9to5 I've accepted office work at Car Heaven, as of yesterday, till the end of the year. I'm the Mary Poppins of filing :)]]></description>
			<content:encoded><![CDATA[<p>On my journey to <a title="escape9to5" href="http://openzine.com/aspx/Zine.aspx?IssueID=3990" target="_blank">escape9to5</a> I&#8217;ve accepted office work at Car Heaven, as of yesterday, till the end of the year. I&#8217;m the Mary Poppins of filing <img src='http://www.cathyfletcher.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Encouragement for your journey away from working a regular day job to working even harder at your own business, but loving it. There are perils along the way just like the book Behold The Dawn. This is the trailer for the book, I found through @KMWeiland on Twitter. She&#8217;s a historical writer.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/V3SIiC7nIkc&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/V3SIiC7nIkc&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>TinyChat</title>
		<link>http://www.cathyfletcher.com/tinychat/</link>
		<comments>http://www.cathyfletcher.com/tinychat/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 05:19:18 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[TinyChat]]></category>
		<category><![CDATA[webcam]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=50</guid>
		<description><![CDATA[Okay now...this is neat, for business to arrange a disposable chat room to meet for a time. But for gosh sakes after you check it out, use it for a good purpose to meet your project members.]]></description>
			<content:encoded><![CDATA[<p>Okay now&#8230;this is neat, for business to arrange a disposable chat room to meet for a time. But for gosh sakes after you check it out, use it for a <em>good</em> <strong>purpose</strong> to meet your project members. What you can do is send them the url through Skype if you have that running&#8230;</p>
<ol>
<li>create your room</li>
<li>sign in with Twitter etc.</li>
<li>login</li>
<li>enter your topic</li>
<li>set your privacy</li>
<li>OK</li>
<li>invite friends</li>
<li>start broadcasting, allow</li>
</ol>
<p>So you&#8217;ll see yourself in the little camera window&#8230;which is exactly WHY you want to set the privacy.</p>
<p>Tell ya why&#8230;on the main page you see lots of tiny little thumbnails of people who are in their own chat rooms without the privacy setting.</p>
<p>Now, if you click on one you&#8217;ll see something strange&#8230;so <em>don&#8217;t</em> do it. What I saw was some guy looking intently (not at me).</p>
<p>Okay, so if someone randomly clicked on your little image they would see you! See what I mean?</p>
<p>But it&#8217;s a great tool for you and your team to meet. There&#8217;s some tabs, drop-down menus and all that. You can even record it (better than a secretary).</p>
<p>*note: you can type or talk</p>
<p><a title="TinyChat" href="http://tinychat.com/" target="_blank">http://tinychat.com/</a></p>
<p style="text-align: center;">
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