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	<title>Cathy Fletcher &#187; Branding</title>
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	<link>http://www.cathyfletcher.com</link>
	<description>blog in relation to you and online marketing, exploring your passion</description>
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		<title>The Brand That Nobody Bought</title>
		<link>http://www.cathyfletcher.com/the-brand-that-nobody-bought/</link>
		<comments>http://www.cathyfletcher.com/the-brand-that-nobody-bought/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 19:26:43 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[personal brand]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=495</guid>
		<description><![CDATA[It's enough to make a grown man cry in his whiskey and corn flakes.

This is good, old-fashioned encouragement to stick with it. No use comparing yourself...those success brands are rolling in momentum.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2010/10/Branding-Iron.jpg"><img class="alignleft size-thumbnail wp-image-496" title="Branding Iron" src="http://www.cathyfletcher.com/wp-content/uploads/2010/10/Branding-Iron-e1287773168819-150x150.jpg" alt="Cowboy with a branding iron" width="150" height="150" /></a>Yeah well, be branded or be a brand.</p>
<p>Kids, I&#8217;ve got something to say.</p>
<p>It ain&#8217;t gonna be easy. No sirree Bob.</p>
<p>Have a bit of patience with yourself.</p>
<p>Just because no one wants what you have, or rather what you <em>are</em>, doesn&#8217;t mean diddly.</p>
<p>I&#8217;m going to point out the obvious: even in nature <em>plants take time</em> to grow.</p>
<p>Listen to me: it&#8217;s at the point of doubt where the sharks come in and sell you on their help prematurely.</p>
<p>And this is nothing more or less than a post to say: stick with it longer. We&#8217;re not babies here&#8230;we&#8217;re entirely growed up grown ups.</p>
<p>Some of us are planting a seed that&#8217;s never been planted before. Kind of like a Jack-n-the-Beanstock &#8220;surprise&#8221;-changes-everyone&#8217;s-life-forever-stick &#8216;n mud-types-would-rather-you-didn&#8217;t-kind-of-magic bean.</p>
<p>Are you insane?! Can&#8217;t you be somebody else?</p>
<p>Just a reminder that you can&#8217;t. Be somebody else. Who the heck would be <em>you</em>?</p>
<p>If I had a stand-in, why, I&#8217;d be in <em>Japan</em> where you can actually get <em>an actor</em> to be <span style="text-decoration: underline;">you</span> at your own birthday party. They&#8217;re called <em>substitutes</em>.</p>
<p>What I want to know is: if <em>everyone</em> is a substitute, then who&#8217;s enjoying my party?</p>
<p>It&#8217;s enough to make a grown man cry in his whiskey and corn flakes.</p>
<p>This is <strong>good</strong>, old-fashioned encouragement to stick with it. No use <em>comparing</em> yourself&#8230;those success brands are rolling in <em>momentum</em>.</p>
<p>Feel better now?</p>
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		<title>7 Reasons Why Your Name is Your Brand</title>
		<link>http://www.cathyfletcher.com/7-reasons-why-your-name-is-your-brand/</link>
		<comments>http://www.cathyfletcher.com/7-reasons-why-your-name-is-your-brand/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 15:42:50 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[worth]]></category>

		<guid isPermaLink="false">http://www.cathyfletcher.com/?p=257</guid>
		<description><![CDATA[If you are on a break from the corporate world or looking to escape9to5 think about branding to your name. Probably Google, Twitter, YouTube and Facebook are not going away any time soon. You start there.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cathyfletcher.com/wp-content/uploads/2010/02/Your-Name-Brand1.jpg"><img class="alignnone size-thumbnail wp-image-259" title="Happy Girl on computer" src="http://www.cathyfletcher.com/wp-content/uploads/2010/02/Your-Name-Brand1-150x150.jpg" alt="" width="150" height="150" /></a></p>
<ol>
<li>However secure you feel in your job, feelings are not facts</li>
<li>Your name remains and may be built on, job or no</li>
<li>People do business with people, not corporations</li>
<li>Foundation in marketing is in relationships</li>
<li>There is honour that may be brought or restored in your name</li>
<li>The corporation will not pay you what your name is worth</li>
<li>Untold riches, both spiritual and material, lie in the potential of your name</li>
</ol>
<p>If you are on a break from the corporate world or looking to <a href="http://ezinearticles.com/?Professionals-Transitioning-to-Self-Business&amp;id=3342992" target="_blank">escape9to5</a> think about branding to your name. Probably Google, Twitter, YouTube and Facebook are not going away any time soon. You start there.</p>
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