Archives for Cathy Fletcher

Social Economics

Erik Qualman’s fun video based on Socialnomics (book) brings us this retake on the first video with new social media & mobile statistics in Social Media Revolution 2.

Because it’s all about peer referrals.

Both his first and second videos on social media start off with a question: Is social media a fad?

I confirm in my own experience the dislike of email of the X, Y and Z generations. Maybe that’s why I’ve been putting off RSS to email.

To learn more in an audio training click here re: business online from my blog.

An observation: mobile users may value their time. Good boundary. Just thinking about user experience.

iCyte Bookmark Embed Tool

iCyte bookmark embed tooliCyte is a cute but powerful sharing and marketing tool. It’s free and the tutorials are very good.

It’s an add-on, so you download it in a second.

You find a website, click the icon and create the iCyte.

Watch all the tutorials in about 5 minutes. Have fun with it.

http://www.icyte.com/

Mobile Mindset

mobile mindsetMaybe it’s just me but I keep noticing everything mobile: mobile ads, mobile marketing, mobile wealth, mobile e-commerce (conversions are high). It’s a mobile mindset.

So maybe you’re into stats like I am (and Mashable) so here is the site with graphs, stats and interesting speculation:

New Study Shows the Mobile Web Will Rule by 2015 (STATS) so we’re just at the beginning. Condensed from 87 pages. About half of all mobile web users from 5 countries (densely populated). Real-time tech and local services will drive mobile sales. The fact is Facebook is big and getting bigger, but YouTube may take the cake in the mobile web.

Decisions, decisions…which kind of mobile device is best for you?

Just at this time I’m also looking into EMFs (again). Toying with the idea of mini versus mobile phone. Thumbs, pointer, fingers?

Watching the real time tweets about the iPad is cools. Quote from Hogan’s Heros, Schultz: “I know nothing! Nothing!”

People are playing with mobile devices, paying for stuff (4% of all retails and rising) and are waiting or avoiding waiting in line, seeing ahead, seeing what’s new, mapping where to go, how to get there.

All hail the early adopters.

Get Buzz on Your Phone

Get Buzz on your phone

Notes from the live chat with Bill McIntosh (Feb 9).

The web will be local, social, mobile. If you have followers Google will dish up your stuff first.

Google paying close attention to social media communications.

Google Social Search “… is a feature designed to help you discover relevant publicly-accessible content from your social circle, a set of online friends and contacts.”

Google and NSA in a partnership because of security breaches from China.

Google Local Business Center click here

Google Analytics gives you code to track stats on your webpage.

Google Profile to be your dashboard.

Google Buzz is in anwer to 4 sq. for iPhone.

Looking at the way Google Buzz playing out on my gmail, pretty good so far…following Michel Fortin and Weird China…interesting.

The social interaction will be ranked by Google

7 Reasons Why Your Name is Your Brand

  1. However secure you feel in your job, feelings are not facts
  2. Your name remains and may be built on, job or no
  3. People do business with people, not corporations
  4. Foundation in marketing is in relationships
  5. There is honour that may be brought or restored in your name
  6. The corporation will not pay you what your name is worth
  7. Untold riches, both spiritual and material, lie in the potential of your name

If you are on a break from the corporate world or looking to escape9to5 think about branding to your name. Probably Google, Twitter, YouTube and Facebook are not going away any time soon. You start there.

Barbie Marketer

Extremely entertaining version of the old 3-foot-rule in Multi-Level-Marketing.

On the other hand tonight’s webinar with Mark Hoverson was talking about repelling the “lottery mentality” types, and instead attracting the Professionals that make at least $100,000 yearly.

Direct Marketing = The Life.

It just takes one Patron, so in that case, my audience is one.

Made $100,000 once…but I’m going to call myself an Expert-in-Training. Expert means being paid.

Don’t mind waiting to make a quantum leap. Meanwhile I’m counting the millionaires that I know. Thank God they don’t drain my energy.

In the process of plugging leaks.

Mary Poppins Marketing

Mr. Banks: Just a moment, Mary Poppins. What is the meaning of this outrage?

Mary Poppins: I beg your pardon?

Mr. Banks: Will you be good enough to explain all this?

Mary Poppins: First of all, I would like to make one thing quite clear.

Mr. Banks: Yes?

Mary Poppins: I never explain anything.

[exits]

Seems to me that this character has the mindset to help others from a position of strength.

Mary Poppins Marketing is all about mindset. She shows up at the bidding of the children, brings her measuring tape (metrics), and her carpet bag (tools), provides entertainment, resolution, fills requests, renews friendships, and goes where is needed.

You’ll find me here until the wind changes.

At least until you’re flying your own kite.

To access free Training Audio Series to my other blog Click Here

No need to sign up: just click, learn, act.

To my mind Mary Poppins is a Renegade Marketer and to become like her Click Here

Kiss Me Marketing

I got 2 kisses from Johnny Peller (Peller Estates Winery) at our elementary school reunion last last year…

That day I was a mess…forgot to shower, my hair iron wasn’t turned on. But I just wanted to be there for my friend who was so excited about it for a couple years leading up to the event.

I moved back to Hamilton ON from Vancouver BC the year before and she was all excited about the reunion!

She told me she still had a crush on him since grade 4.

John was a popular boy, but I liked his red-haired friend.

Him and the red-haired boy, Donald, had to check our homework for a week when my really embarrassing note  (which was intercepted on its way to Barb) was read out loud at the front by the teacher .

Seems like a long time ago. Or just yesterday, not sure which.

Anyway, should have said something to him so he could “place” me. We chatted with him and his brother Jim in the auditorium (but I got my kisses in the doorway). And then we were too shy, when we came back after freaking out from touring the school and seeing how small everything was on the kindergarten side.

Barb told me later how she was so love-sick (10?) and she was walking up his long winding driveway to catch a glimpse of Johnny but he came at her like a bat out-of-hell on his bicycle to run her off his property!

hahahaha! Sorry, it was really was heart-breaking but the way she tells it is funny.

Kiss Me Marketing

Linked Data

Berners-Lee on linked data. Give us the raw data, don’t hold back until a lovely website is made!

Linked data is all about relationships. Data is about our lives. Every time you use the social networking sites you are re-purposing data. On maps, people create an incredible resource if everybody does their little bit and then it all connects.

If someone is looking for a presentation, an analysis, patterns in the data they get to look at all the data connected together. And the exciting aspect of all this is the more data you have to connect the more powerful it is.

For example…you’ve heard of Wikipedia? Well, at the side there are boxes of information. A program called dbpedia takes the data from those information boxes, so extracts from Wikipedia and puts it into a blog of linked data on the web. Other blogs of data  then all link together. So you pull the data from dbpedia and end up pulling from all these other blogs as well. Exciting, and starting to grow. Just the beginning. And data comes in all forms, across all disciplines.

Not nice to keep your data and not share.

Linked data: make it, demand it.

Intervew Software

So here is wetoku, you must ask for an invitation from the creators and explain why you want it:

wetoku

Wetoku is a side-by-side video interface for interviewing people over 2 webcams. When I first saw it, it was amazingly clear & audible the same on both sides. You know how you watch an interview (or webinar) and some of the cast are super loud and some are so quiet? That’s very annoying. Well, this is just great to video tape two equally. If you are an early adopter, you’ll like this blog tool.

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