Sometimes online marketing passion turns out to be a surprise. And it doesn’t exactly come in a format that fosters trust. Kind of like a fortune cookie.
An auto telephone call starts the funnel and you have a moment so you answer.
Ooohhh…it’s interactive so you start pressing buttons, a little further down the funnel, and you’re waiting. The voiceovers are pretty good, and you pretend “what if it were my funnel, is it good?”
You leave your name and telephone number, then forget it.
The next day you get a phone call from a nice Cuban called “Leonardo” and he’s connected with the auto dialing software that you forgot about. I really ought to just pay this month’s $27 on my own auto dialer. It’s not much.
I love the way he starts off: he finds something flattering to say about you from the message you left.
We talk and he gives me a website.
The website was slick = boring.
But I like Leonardo.
He calls me and leaves a message the next day. I find it but don’t call. He calls me later and I pick up.
We talk and he finds out that I don’t love it, and I’m divided. He’s really good about asking why…and I’m sucked a little further down the funnel to listen to a webinar tonight.
I hate webinars. This is part of the funnel that I positively hate. Problem is, I already like Leonardo.
This, my friends, is where the passion begins: people.
At this point I don’t even care that it’s a gifting, one-up system.
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