Musketeer Marketer, like the fourth Musketeer: D’Artanyan was fiercely proud of his heritage, ready to defend the honour of his father’s name, and duty-bound to the king.

Are we not all standing for something?

Thinking a little on the brow-beating marketing style, which apparently works. But each and every conquest has a cost.

However love is something else again.

The high road: transparency, relevance, modeling.

Character is what we take from our father, and if our earthly father failed us, no worries…once through the door we take up the character of our Father on high.

A more excellent way.

So business and marketing doesn’t have to be without honour, nor without a bit of wit. And should the witless show up then a bit of sport before a touché.

Take time to uncover your passion, and even kiss hands of fair ones.

Remember: the King is watching and his eyes see. A wiser, more generous Father I have never met.

This year choose a coach wisely, that is my advice to myself.