Notes from the live chat with Bill McIntosh (Feb 9).
The web will be local, social, mobile. If you have followers Google will dish up your stuff first.
Google paying close attention to social media communications.
Google Social Search “… is a feature designed to help you discover relevant publicly-accessible content from your social circle, a set of online friends and contacts.”
Google and NSA in a partnership because of security breaches from China.
However secure you feel in your job, feelings are not facts
Your name remains and may be built on, job or no
People do business with people, not corporations
Foundation in marketing is in relationships
There is honour that may be brought or restored in your name
The corporation will not pay you what your name is worth
Untold riches, both spiritual and material, lie in the potential of your name
If you are on a break from the corporate world or looking to escape9to5 think about branding to your name. Probably Google, Twitter, YouTube and Facebook are not going away any time soon. You start there.
Extremely entertaining version of the old 3-foot-rule in Multi-Level-Marketing.
On the other hand tonight’s webinar with Mark Hoverson was talking about repelling the “lottery mentality” types, and instead attracting the Professionals that make at least $100,000 yearly.
Direct Marketing = The Life.
It just takes one Patron, so in that case, my audience is one.
Made $100,000 once…but I’m going to call myself an Expert-in-Training. Expert means being paid.
Don’t mind waiting to make a quantum leap. Meanwhile I’m counting the millionaires that I know. Thank God they don’t drain my energy.
I got 2 kisses from Johnny Peller (Peller Estates Winery) at our elementary school reunion last last year…
That day I was a mess…forgot to shower, my hair iron wasn’t turned on. But I just wanted to be there for my friend who was so excited about it for a couple years leading up to the event.
I moved back to Hamilton ON from Vancouver BC the year before and she was all excited about the reunion!
She told me she still had a crush on him since grade 4.
John was a popular boy, but I liked his red-haired friend.
Him and the red-haired boy, Donald, had to check our homework for a week when my really embarrassing note (which was intercepted on its way to Barb) was read out loud at the front by the teacher .
Seems like a long time ago. Or just yesterday, not sure which.
Anyway, should have said something to him so he could “place” me. We chatted with him and his brother Jim in the auditorium (but I got my kisses in the doorway). And then we were too shy, when we came back after freaking out from touring the school and seeing how small everything was on the kindergarten side.
Barb told me later how she was so love-sick (10?) and she was walking up his long winding driveway to catch a glimpse of Johnny but he came at her like a bat out-of-hell on his bicycle to run her off his property!
hahahaha! Sorry, it was really was heart-breaking but the way she tells it is funny.
Berners-Lee on linked data. Give us the raw data, don’t hold back until a lovely website is made!
Linked data is all about relationships. Data is about our lives. Every time you use the social networking sites you are re-purposing data. On maps, people create an incredible resource if everybody does their little bit and then it all connects.
If someone is looking for a presentation, an analysis, patterns in the data they get to look at all the data connected together. And the exciting aspect of all this is the more data you have to connect the more powerful it is.
For example…you’ve heard of Wikipedia? Well, at the side there are boxes of information. A program called dbpedia takes the data from those information boxes, so extracts from Wikipedia and puts it into a blog of linked data on the web. Other blogs of data then all link together. So you pull the data from dbpedia and end up pulling from all these other blogs as well. Exciting, and starting to grow. Just the beginning. And data comes in all forms, across all disciplines.
Wetoku is a side-by-side video interface for interviewing people over 2 webcams. When I first saw it, it was amazingly clear & audible the same on both sides. You know how you watch an interview (or webinar) and some of the cast are super loud and some are so quiet? That’s very annoying. Well, this is just great to video tape two equally. If you are an early adopter, you’ll like this blog tool.
Mark Hoverson, successful entrepreneur, talks about making money using automation, synchronicity, direct marketing.
Low paying activities: email, surfing, telephone
High paying activities: 1) building your personal brand 2) teaching your team to thrive
Probably not a good idea to do everything yourself. If you’re new to internet marketing (who isn’t? Tools that were not there 5 years ago are here now, free or cheap) and if you don’t have a mentor you haven’t got a clue.
I’ll attest to that.
But you’ve got to make it personality rich.
Focus on the 2 highest payoffs.
Ask yourself a question: are you constantly checking your out-of-the-way traplines or are you setting up where the rabbits are running?
Or looked at another way…you can be a megalomaniac or delegate the work.
Would-be successful entrepreneur: outsource and leverage. Look to your sphere of influence, and see who would like to work for you…and even like to be mentored a bit because you’re just ahead of them.
The more you can direct other people the more money you’ll make.
Motivation is great, but meaning is what will get you through the barrier.
To recap: start the morning making a video (which is your seed) and then get it out to Traffic Geyser and Tube Mogel and YouTube. So says Mark who is ever so sharp and successful.
Ken Roberts is a Counter Intuitive Marketer. Notice his disclaimer: YOU CAN LOSE A LOT OF MONEY. But if you want to do commodity trading you will completely ignore the rather lengthy disclaimer. And I am what is called a “lay down” sale. Told you this blog was painful.
Now, in Canada the roads are not paved in gold (as my Chinese friends were told before they emigrated here). In fact it may only be paved in gold by the new immigrants that have so much drive.
The people born here, even the so-called ‘poor’ among us are doing fine. We don’t realize it, of course, even when we’re told. I could have been rich many times over by now if not for my middle-class upbringing.
It’s not that my parents did something wrong, it’s just that as soon as we’re doing well, collectively, we become high-minded. Sad, but true. I have so much stuff, and even collect more and buy more. Sure, I help others…and maybe that’s what it’s all about.
An apple tree grows in South Western Ontario. Many fruit trees grow, and vines…it’s a land of milk and honey to be sure. I’m grateful, and I just want to say: Wow. This particular little piece of land is tended by God: the sun shines, the rain falls, the wheat (& everything else) grows.
I’m grateful.
Did you ever notice that there’s way too much, when it comes to God?
Mr. Banks: Just a moment, Mary Poppins. What is the meaning of this outrage?
Mary Poppins: I beg your pardon?
Mr. Banks: Will you be good enough to explain all this?
Mary Poppins: First of all, I would like to make one thing quite clear.
Mr. Banks: Yes?
Mary Poppins: I never explain anything.
[exits]
Seems to me that this character has the mindset to help others from a position of strength.
Mary Poppins Marketing is all about mindset. She shows up at the bidding of the children, brings her measuring tape (metrics), and her carpet bag (tools), provides entertainment, resolution, fills requests, renews friendships, and goes where is needed.
Musketeer Marketer, like the fourth Musketeer: D’Artanyan was fiercely proud of his heritage, ready to defend the honour of his father’s name, and duty-bound to the king.
Are we not all standing for something?
Thinking a little on the brow-beating marketing style, which apparently works. But each and every conquest has a cost.
However love is something else again.
The high road: transparency, relevance, modeling.
Character is what we take from our father, and if our earthly father failed us, no worries…once through the door we take up the character of our Father on high.
A more excellent way.
So business and marketing doesn’t have to be without honour, nor without a bit of wit. And should the witless show up then a bit of sport before a touché.
Take time to uncover your passion, and even kiss hands of fair ones.
Remember: the King is watching and his eyes see. A wiser, more generous Father I have never met.
This year choose a coach wisely, that is my advice to myself.
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